YouTube Channel Tracking

Video marketing is increasingly important for competitive positioning. RivalReport tracks competitor YouTube channels to help you understand their video strategy.

What We Track

For each monitored YouTube channel, we capture:

• Subscriber count — Current subscribers and growth rate
• Video count — Total videos and publishing frequency
• New uploads — Recent video releases with titles and descriptions
• View counts — Performance metrics for recent videos
• Publishing patterns — When and how often they post

Adding YouTube Channels

Automatic Discovery

RivalReport can automatically discover YouTube channels:

1. When you add a competitor, we search for their official channel
2. AI suggestions will recommend channels we find
3. Click Add to start tracking

Manual Addition

To add a channel manually:

1. Go to the competitor's settings
2. Click YouTube Channels
3. Paste the channel URL or username
4. Click Add Channel

Reading YouTube Updates

Your weekly report includes video activity:

Acme Corp YouTube activity:

• Published 2 new videos this week
• "Product Demo 2024" — 5,200 views
• "Customer Success Story: Enterprise Co" — 1,800 views
• Subscriber count: 12,400 (+340 this month)

Update Frequency

YouTube metrics are updated daily:

• Subscriber counts refresh every 24 hours
• New video detection within hours of publishing
• View counts update daily

Interpreting YouTube Activity

Publishing Frequency

• Regular uploads indicate committed video strategy
• Increased frequency often precedes product launches
• Gaps might indicate resource constraints

Content Types

Pay attention to what types of videos competitors create:

• Product demos — Feature showcasing and positioning
• Customer stories — Social proof and use case validation
• Tutorials — Educational content and thought leadership
• Webinars — Lead generation and authority building
• Company updates — Transparency and culture content

Performance Metrics

View counts reveal what resonates:

• High-performing videos indicate successful topics
• Consistent engagement shows loyal audience
• Viral content might indicate breakthrough messaging

Tracking Multiple Channels

Some competitors have multiple YouTube channels:

• Main brand channel
• Product-specific channels
• Regional channels
• Founder/executive channels

You can track all of these separately or together.

Setting Up Alerts

To get notified of YouTube activity:

1. Go to Settings > Alerts
2. Enable YouTube alerts
3. Choose what triggers alerts:
   • New video uploads
   • Significant subscriber milestones
   • High-performing videos
4. Select notification method

Best Practices

• Watch competitor videos — The actual content matters more than metrics
• Note production quality — Investment in video indicates strategic priority
• Track topics over time — Message evolution reveals strategy shifts
• Compare to your own — Use competitor metrics as benchmarks