Ad Campaign Tracking

Understanding how your competitors advertise reveals their positioning, target audiences, and marketing strategies. RivalReport tracks advertising across major platforms to keep you informed.

Platforms We Monitor

RivalReport tracks advertising across:

• Meta (Facebook/Instagram) — Display ads, carousel ads, video ads
• Google Ads — Search ads, display network, YouTube
• LinkedIn — Sponsored content, message ads, display ads

What We Track

For each competitor, we monitor:

• Active campaigns — Currently running ads
• Ad creatives — Images, videos, and copy
• Messaging themes — Key value propositions and positioning
• Landing pages — Where ads direct traffic
• Approximate spend — When available from platform data

Reading Ad Updates

Your weekly report includes advertising insights:

Acme Corp advertising activity:

• 12 active ads on Meta (up from 8 last week)
• New messaging focus: "Enterprise-ready security"
• Testing 3 new video ad variants on LinkedIn
• Increased YouTube presence with product demos

Accessing Ad Creatives

In your dashboard, you can view actual ad creatives:

1. Go to the competitor's profile
2. Click Advertising
3. Browse current and historical ad creatives
4. Click any ad to see full details and landing page

Interpreting Ad Activity

Messaging Changes

When competitors change their messaging, pay attention:

• New value propositions may indicate positioning shifts
• Pain points they emphasize reveal target customer understanding
• Competitor callouts suggest aggressive positioning

Volume Changes

Ad volume fluctuations indicate:

• Increased spend often precedes product launches
• Decreased spend might signal budget constraints or strategy shifts
• Seasonal patterns reveal market timing strategies

Platform Focus

Where competitors advertise reveals their audience:

• LinkedIn focus suggests B2B targeting
• Meta emphasis indicates consumer or SMB focus
• Google search investment shows intent-based marketing

Creative Testing

Multiple ad variants indicate:

• Active optimization and testing
• Uncertainty about messaging
• Sophisticated marketing operations

Historical Ad Data

RivalReport maintains an archive of competitor ads:

• View how messaging has evolved over time
• Identify seasonal campaigns and patterns
• Track creative refresh frequency
• Understand long-term positioning shifts

Setting Up Ad Alerts

To get notified of significant advertising changes:

1. Go to Settings > Alerts
2. Enable Ad campaign alerts
3. Choose alert triggers:
   • New campaign launches
   • Significant messaging changes
   • Spend increases above threshold
4. Select notification method

Privacy and Compliance

All ad data we collect is publicly available through:

• Meta Ad Library
• Google Ads Transparency Center
• LinkedIn Ad Library

We only track publicly disclosed advertising information.