Understanding Your Reports

Your RivalReport weekly digest is designed to give you actionable competitive intelligence in plain English. Here's how to interpret each section and use the insights effectively.

When Reports Arrive

Reports are delivered every Monday morning via email. If you have Slack integration enabled, you'll also receive them in your configured channel.

Report Structure

Each report is organized by competitor and includes several key sections:

Executive Summary

At the top of each report, you'll find a brief summary highlighting the most significant competitive movements from the past week. This is designed to give busy executives a quick overview.

Competitor Sections

For each competitor, you'll see updates organized by category:

Pricing Changes

When we detect changes to a competitor's pricing page, we'll show you:

• What changed (e.g., "Pro plan increased from $49 to $79/month")
• When the change was detected
• Historical context when relevant

How to use this: Pricing changes often signal strategic shifts. An increase might indicate confidence; a decrease might signal desperation or competitive pressure.

Hiring Signals

Job postings reveal a lot about a company's strategy. We track:

• New positions posted
• Role types (sales, engineering, marketing, etc.)
• Seniority levels
• Location patterns

How to use this: A surge in sales hiring might precede an aggressive go-to-market push. New VP-level roles often signal strategic pivots.

Ad Campaigns

We monitor advertising across Meta (Facebook/Instagram), Google, and LinkedIn:

• New ad creatives and copy
• Messaging and positioning changes
• Campaign focus areas

How to use this: Ad copy reveals how competitors position themselves. Changes in messaging might indicate new target audiences or value propositions.

Website Updates

We track meaningful changes to competitor websites:

• New pages or features
• Messaging changes
• Product updates

How to use this: Website updates often telegraph upcoming announcements or strategic shifts.

Content & Social

Blog posts, social media activity, and other content:

• New blog posts and topics
• Social media engagement patterns
• Content themes and frequency

How to use this: Content patterns reveal thought leadership focus and can predict upcoming product or feature launches.

Taking Action on Insights

The best way to use your reports:

1. Review weekly — Block 15 minutes Monday morning to review
2. Share relevant insights — Forward sections to relevant team members
3. Track patterns — Look for trends over multiple weeks
4. Document decisions — Note when competitive intelligence influences your strategy

Customizing Your Reports

You can adjust report settings in your dashboard:

• Delivery time — Choose when reports arrive
• Email recipients — Add team members who should receive reports
• Alert thresholds — Set up real-time alerts for major changes

Exporting Reports

Need to share insights with stakeholders?

• PDF — Best for presentations and executive summaries
• CSV — Ideal for data analysis and tracking over time
• Excel — Full data export with formatting